Andrew Norlin on LinkedIn: Truly Incredible!! (2025)

I have written about Walmart before but I have a different thought and question. Let’s start off with the good.The ability to sell direct and join a consolidator to get the benefit of full truck loads shipped sounds great. And even better, usually not just 100-200 doors as Walmart typically does a larger launch.And no promos…. Even better!!! Without the ability to discount and have that nice pretty, yellow and red/blue discount tag flash amongst your eyes (I’m color blind but I think I’m close!, how do you gain trial as a new brand?????The number one thing I have found to be challenging is marketing at Walmart. I know they have some of their direct programs, but if your a mature brand without a National, known presence, how do people know you exist across the country?Would love for everyone to share with me effective marketing strategies at Walmart / a wholistic plan. I have brands I work with ask me “what do other brands do” and quite honestly, I don’t have an answer for them that I can stand behind.Help me construct my answer when I’m asked!!!!Stephen Gaither Allison Marchesani Ackerman Jonathan Becker Ryan Rouse Happi Foodi Josh Taekman Eric Skae#marketing #velocity #cpgindustry #growthstrategy

15

51 Comments

Thrilled to share a significant milestone in Laceeze's expansion journey! As part of our strategic move into the USA market, we've wholeheartedly embraced a multi-channel approach.We are now starting to gain some traction on a number of platforms but especially WalmartI'm curious to know which channels have played a role in driving success for your business? 👇 #BusinessExpansion #MultiChannelSuccess #buildingbrand #dontstopthegame

19

3 Comments

My calendar today:Our team meets with the general managers of all the stores who have broadcast (tv and/or radio) at the beginning of each month. Stores that are digital only we meet with later in the week to protect our sanity.We talk about:Last monthCompetitorsInventory trends and pipelineUsed carsCurrent month incentives Coop programsGroup wide initiativesAdvertising goalsSocial contentDigital advertising areas of focusAnd more!It’s a great opportunity to build relationships with some of our store leaders who we might not see all the time. It also has the benefit of keeping the marketing side of the business closer to the sales side. It forces us to look at the sales numbers, market share, month to month type metrics and really listen to the challenges and opportunities our stores face.As the group grows in size and scale, staying close to the front lines becomes harder.While back to back to back zooms can make for a somewhat long day, the coffee and food deliveries help ; )#teamwestherr 👊People > Everything

141

43 Comments

Laceeze - Embracing a Multi Channel ApproachAs part of our expansion into the USA, Laceeze chose to embrace a multi channel approach. In late 2023, we secured approval to feature our products on the Walmart marketplace, strategically introducing our brand as a key channel to broaden our footprint in the United States. As we navigate through the market, we're experiencing consistent and ongoing growth, with our sales on Walmart gradually gaining momentum. Exciting times ahead! 🚀📈 #EcommerceExpansion #WalmartMarketplaceSuccessBrand awareness and reaching a different audience are two of the key drivers for this approach to our expansionWhich channels have made the most significant impact on your business?

4

The newest episode of #CHATCPG #thefoodedition is out now! I hope you enjoy this as much as we did 🫶🏼

8

2 Comments

🏈 The Kansas City Chiefs and San Francisco 49ers will meet up at Super Bowl LVIII in just over a week. With the line-up settled this past Sunday, fans raced online to pick up some fresh gear for the day. Smaller sites featuring a more bespoke assortment did especially well. These were among those that set off our anomaly alerts in the past week:🏆 Charlie Hustle Clothing Co. Grips found that the Kansas City-based apparel company saw sales soar on Monday the 29th with e-commerce revenues up 3X week-over-week and 6X compared to two weeks prior. Learn more: https://bit.ly/485Pygm🏆 The Lost Bros which features a Taylor Swift-inspired Lovers Jersey Tee (in Chiefs red, of course) on lostbrostradingco.com saw sales more than double on Monday the 29th and they've stayed elevated all week with Swifties racing to snatch up the tee. Learn more: https://bit.ly/3Ou7drn🏆 RAYGUN features both Chiefs and 49ers gear with sayings like "GO TAYLOR SWIFT'S BOYFRIEND" and "I'M A PURDY WOMAN." With content like this, it's no wonder fans caused revenues to spike 100% week-over-week on Monday. Learn more: https://bit.ly/42nOgMy🏆 Junk Food Clothing carries a broad array of signature, vintage-inspired tees and other apparel, including an entire NFL collection. Sales on Monday the 29th reached $10,200, an 84% increase over the week prior. Learn more: https://bit.ly/3SFFRAOWant a glimpse into your competition's performance? Grips gives e-commerce leaders the intel on their competitors and market shifts they need to go all the way: https://bit.ly/49kpxuR

2

It has to stick. When it comes to announcing a big retail launch or promo, brands need content that sticks in consumers' minds, making it easy for them to grab your product when they're shopping.Yes, brands should be telling their fans where to find them via social, and a simple announcement is a good starting place.What you don't want is for the consumer to remember their favorite brand recently announced a new retail partnership and then not be able to remember which retailer it was, scrolling through endless Instagram posts to find it.What you DO want is for the post or ad to stick in the consumer's mind as [YOUR BRAND] at [RETAILER]. So before making your next retail announcement, stop and think: What makes your brand and this retailer special? Even better, what makes your brand a market fit for this retailer?When our client wanted to support their Walmart partnership, we wanted to focus on what makes Walmart special. One iconic Walmart experience? The Walmart greeter. This video works because it highlights the product, tells viewers where in the store to find it, and has the sticky element of the Walmart greeter experience. What do you think? Will you now remember Biena Snacks's Tasty Thins are at Walmart? Let me know in the comments.#shoppermarketing #cpgmarketing #cpgfounder #socialmediamarketing #walmart #saltysnacks

14

8 Comments

Check out this #casestudy I got to put together for our favorite clients at RSM (Retail Sports Marketing) & Kroger. One of the largest (and most successful) shopper loyalty programs ever! FULL PDF: https://lnkd.in/ebWVCi4v#shoppermarketing #retailactivation #loyaltyprogram #gamification

24

3 Comments

Pepsi's bold decision to embrace its roots has struck a chord with consumers worldwide.But what is it about nostalgia marketing that makes it so effective?Swipe to discover more about the psychology behind nostalgia marketing.Share with us in the comments: Which brands have evoked nostalgic feelings in you? #NostalgiaMarketing

4